Digital Marketers are accountable for looking into the online marketing strategies for the business. Digital Marketing Expert plans and executes various ad campaigns on different social media platforms to increase organization's online presence and increase audience size. The main focus of the digital marketer is on the SEO optimized content whether it is in the form of website,graphics,social media post etc. They also track the website traffic and provide reports regularly using various SEO tools. They use email marketing also to increase customer base for particular business. Digital Marketer requires bachelors degree in business subject or any other degree.In today's world real world experience of content writing is required to entry level  role. You can then continue further by expanding your internet research knowledge & optimized it.